A tracking page that stays on your store
The moment a customer wants to know where their order is, most stores hand them to someone else. The shipping email links out to a carrier page, or to a tracking app’s default screen that looks nothing like the brand. That traffic is some of the highest-attention a store gets, a person who has paid and is actively thinking about the product, and it usually gets sent somewhere the store doesn’t control.
What we did
Liquid+ already had a tracking app importing every shipment, so nothing new needed installing. We built the branded page it should have been serving all along and put it on the store’s own domain, where it renders inside the site’s real header and footer. It carries the brand’s colours and type. The site’s fonts are licensed through Adobe, so rather than shipping a copy the licence doesn’t cover, the page runs the closest match we could licence cleanly.
There is also a link format that drops a customer straight onto their own order, with the order number and email already filled in. That’s what shipping and delivery emails can point at, so checking a delivery becomes one click with nothing to type.
The result
“Where is my order” now keeps people on the store for the whole journey, order placed through delivered. Every delivery check is a visit to the site rather than a visit to a courier, from a customer at the exact moment they’re most interested in what they bought.
What to take from it
Look at where your own shipping emails send people. If the answer is a carrier page, you’re handing your most engaged traffic to someone else’s website several times per order. Most tracking apps can serve a branded page on your own domain, and if one is already in your stack this is a small piece of work, not a project.
