Cycliq
Client
Cycliq
Engagement
Multi-year partnership
Overview
Multi-region Shopify rollout (AU, UK, US) with a custom bundle cart-transform Shopify Function and geo-redirect.
Services
What we did
Where they started
Cycliq makes bike-mounted cameras and safety lights for cyclists, the Fly12 Sport up front and the Fly6 Pro at the rear. Sold globally, fulfilled from the US and Hong Kong, priced in multiple currencies, and built around a bundle-heavy product range that gives every customer a reason to think about variants, regions, and what’s actually in their cart.
How we worked together
Restructured the Shopify estate into AU, UK, and US storefronts with full multi-region setup: hreflang, geo-redirect, regional pricing, currency, and a unified country switcher that replaced a fragmented set of native pickers. Built a custom Shopify Function for the bundle cart-transform path so bundles expand correctly across the checkout, draft-order, Shop app, and POS surfaces, the long-tail places stock cart UI never reaches. Ongoing engineering across all three storefronts: PDP, checkout, bundle UX, performance, and the integration glue between the Shopify estate and the CycliqPlus companion software ecosystem.
What changed
A multi-region Shopify build that bundles can actually run on, with the platform pieces (function, switcher, geo, checkout) coordinated rather than fighting each other. New bundles ship without operational drama.
