Flynnys

Where they started

A Queenstown razor brand: German stainless blades to your door, free handle and stand on subscription, every shave backing NZ initiatives. The whole business runs through one product page, and the stock theme PDP could not sell a frequency-based subscription model.

How we worked together

A single-page engagement, built pixel-exact to the design. The centrepiece is a custom buy box: three frequency plans plus a one-time toggle, every state wired to the real product and selling plan behind it, so what you click is exactly what you are charged. The gallery and sticky add-to-cart bar follow the selected plan, and the page carries a comparison table, FAQ, testimonials and reviews on a self-hosted type system. Pricing honesty ran through the whole build: per-shave figures and savings claims were reconciled against the real subscription numbers, not the marketing round-up.

What changed

One page now does the selling for the entire business. Subscribers pick a cadence and get the right plan first time, one-time buyers have a clean path in, and every number on the page is one the brand can stand behind.