Willie's Remedy
Client
Willie's Remedy
Engagement
Multi-year retainer
Overview
Original build, full redesign, and ongoing engineering for the #1 online THC beverage brand.
Services
What we did
Where they started
Willie Nelson’s THC beverage brand came to us for their original Shopify build. Within a year the brand had run to an $80M run rate and become the #1 THC beverage sold online, and the first site had been outgrown by the brand it launched.
How we worked together
We built the original store, then twelve months later designed and built its successor: a full redesign across DTC and wholesale with a new design system and brand-consistent components. Since then we’ve worked on a monthly retainer covering everything development: performance, integrations, Klaviyo flow architecture, landing pages, new store builds, and the day-to-day engineering a brand moving this fast generates, with design brought in wherever the work needs it.
What changed
The store estate keeps pace with the fastest-growing brand in its category. Product launches, rebrands, merch drops, and whole new stores land as routine retainer work instead of becoming projects, and the site ships changes at the speed the brand moves.
Selected screens
Notes from this work
Design tokens before paint. Blocking Shopify checkout by state, as code you own.
