Wollumbin

Where they started

Wollumbin designs polarised sunglasses with floating TPX frames and recycled materials. Launching the brand, they wanted a developer, not an agency: a deliberately lean brief to configure and extend the Stretch theme into a launch-ready store. Clear technical execution, no invented phases, no scope creep. Our kind of brief.

How we worked together

We delivered it as specced. Stretch configured to the brand kit (colours, typography, custom fonts, spacing and motion), with the homepage hero video handled properly across mobile aspect ratios. The one genuinely custom area: a PDP features system where UV protection, polarised lenses, and recycled materials render as icon blocks driven by metaobjects, so the team adds and edits product features from the admin without touching code. Shopify Markets configured for Australia and the US with correct currency switching, static page structure in place, and cross-device QA through to a launch-ready handover.

What changed

The brand launched on a store that cost what a lean brief should cost. The team manage products, content, and the PDP feature blocks themselves from the admin; the metaobject system means new products get their feature icons without a developer in the loop.