One country switcher across a multi-region store estate
Cycliq sell worldwide through a store for each region, in multiple currencies. A switcher that lets a customer land in the right place, in the right currency, is one of those things nobody notices when it works and everyone notices when it does not. Theirs had grown into a scattered set of native pickers that behaved a little differently in each spot.
What we did
We replaced the lot with a single, unified country and currency switcher that behaves the same across the whole estate. One consistent piece of code rather than several native pickers each doing their own thing, so a customer gets the same clear choice wherever they are, and the team have one thing to reason about instead of several.
The result
Customers move to the right regional store and currency without friction, and the switcher reads as one deliberate piece of the brand rather than a default control that looks slightly different on every page. Behind the scenes it is one system to maintain, not a handful.
What to take from it
On a multi-region store, the small navigation pieces carry more weight than they look like they should. A customer in the wrong currency is a customer half-deciding to leave. Worth making the switch feel like a designed, deliberate part of the store rather than whatever the platform gives you by default.
